The Realities of Being an Equine Photographer
The Realities of Being an Equine Photographer:
What You Should Know Before Starting Out
Every year, I have numerous young and aspiring photographers get in touch to ask for tips, tricks, and insight into the world of equine photography. The questions range from “How do I become an equine photographer?” to “Can you actually make a career out of it?” and everything in between.
Being an equine photographer is a truly wonderful career, combining two huge passions of mine: horses and photography. However, like any creative industry, equine photography comes with realities that aren’t always visible from the outside. Below are some honest truths about working as a professional equine photographer, and important things to consider if this is a career path you’re exploring.
First and foremost, you are a business owner
While being an equine photographer is incredibly rewarding, at its core you are running a business. That means being responsible for everything that comes along with it: administration, marketing, bookkeeping, taxes, client communication, insurance - and of course, actually photographing horses.
In reality, only a small portion of an equine photographer’s time is spent behind the camera. The majority of the work happens behind the scenes, managing and growing a sustainable photography business. If the business side doesn’t appeal to you, it’s worth considering whether equine photography is the right long-term career choice.
Equine photography is a competitive market.
I truly believe there is space for everyone in the equine photography industry. Clients who are looking for show-stopping, timeless portraits of their horses will invest in a professional equine photographer because they value photography and the experience that comes with it.
On the other hand, clients who simply want a few casual images may opt for a lower-priced photographer and that’s okay too. However, it can be frustrating to see amateur photographers offering photoshoots as a professional at extremely low rates, which can undervalue the industry and leads into the next important point.
It is a largely unregulated industry
Much like many areas of the equestrian world, equine photography is largely unregulated. It’s common to see young or amateur photographers charging for their work. By definition, once someone charges for photography services, they are classed as a professional equine photographer.
However, many aspiring equine photographers begin charging without fully understanding the legal responsibilities involved. This can put both the photographer and the client at risk. Insurance is a major consideration when working around horses, always ensure you are properly insured. Most insurance companies will not insure photographers under the age of 18, which is something many beginners are unaware of.
Equine photography is seasonal
Equine photography is highly seasonal. For my business, March through to December are the busiest months, while January and February are often very quiet. Anyone aiming to become a full-time equine photographer should carefully consider the financial impact of this seasonality.
Budgeting, planning ahead, and setting realistic income expectations are essential if you want to make equine photography a sustainable career rather than a short-term hobby
It requires patience, resilience, and continual learning
Becoming a successful equine photographer rarely happens overnight. It takes time to build a strong portfolio, develop your own photographic style, establish a client base, and earn trust within the equestrian community.
There will be slow months, creative challenges, and moments of self-doubt. The equine photography industry is constantly evolving, and continued learning, both creatively and from a business perspective, is vital for long-term success.
Final advice for aspiring Equine Photographers
If you’re serious about becoming an equine photographer, my biggest piece of advice is this: treat it like a business from day one.
Invest time in learning not just how to photograph horses safely and beautifully, but also how to price your work correctly, protect yourself legally, and communicate professionally with clients.
Build your skills slowly, gain experience before charging, ensure you are insured, and don’t rush the process. Passion is what draws most of us into equine photography - but professionalism, patience, and consistency are what allow you to build a sustainable and fulfilling career.
If you’re willing to put in the work both behind the camera and behind the scenes, equine photography can be an incredibly rewarding path.
Ⓒ Fiona Moore Photography
West Midlands Based Specialist Equine Photographer
Award Winning Equine Photographer available for Equine Photoshoot Sessions & Equestrian Brand/Business Photography.
