How to choose an Equine Photographer for you

July 11, 2025  •  Leave a Comment

HOW TO CHOOSE AN EQUINE PHOTOGRAPHER FOR YOU
- FIONA MOORE PHOTOGRAPHY -
Fjord Horse Black Background portrait by Fiona Moore Photography - Equine Equestrian PhotographerFjord Horse Black Background portrait by Fiona Moore Photography - Equine Equestrian PhotographerFjord Horse Black Background portrait by Fiona Moore Photography - Equine Equestrian Photographer

 

In the last few years, equine photography has grown massively in popularity. With so many talented photographers now offering their services in the Midlands, you're like to have a long list of options - which is great! But it can also make the process of choosing the right one feel overwhelming.

Whether you're actively searching or just starting to explore the idea of an Equine Photoshoot, this guide will walk you through the most important things to consider when selecting an equine photographer who fits your style, personality & needs.
 

Three Horses & their owner in a field at Sunset by West Midlands Uk based Equine photographer Fiona Moore PhotographyEquine Photography by Fiona Moore PhotographyThree Horses & their owner in a field at Sunset by West Midlands Uk based Equine photographer Fiona Moore Photography

1. Communication: Do You Connect With Them?

Before booking, spend some time checking out a photographer’s social media, website, and any written content such as blog posts. The way they communicate can tell you a lot about who they are, how they work & their values.

Do they seem approachable and easy to talk to? Do their values or approach align with yours? A photoshoot is a shared experience, and feeling comfortable with your photographer can make a big difference to the final results - especially when working with animals.

Black Background portrait of a PRE Andalusian Horse by West Midlands based Equine Photographer Fiona Moore PhotographyEquine Photography by Fiona Moore PhotographyBlack Background portrait of a PRE Andalusian Horse by West Midlands based Equine Photographer Fiona Moore Photography

2. Photography Style: What Resonates with You?

Just like with any visual art form, each photographer has their own, personal & distinct style.
When browsing portfolios, ask yourself:

  • Colours - Do you like dark and moody images, bright and colourful, or light and airy portraits?

  • Posing - Are you drawn to more natural candid style photos or more posed, editorial portraits?

  • Do the images make you feel something? Could you see you & your horse in these photographs?

  • Could you see these images taking pride of place on the walls of your home?

Make sure the photographer’s portfolio consistently reflects a style you love; this ensures you’ll be happy with the results for years to come.

DSC_0568Autumnal Equine Portrait at Cannock Chase by West Midlands Based Equestrian Photographer Fiona Moore PhotographyHorse & Owner portrait by Fiona Moore PhotographyAutumnal Equine Portrait at Cannock Chase by West Midlands Based Equestrian Photographer Fiona Moore Photography

3. Experience & Professionalism: Trust Matters

When choosing someone to photograph your horse (and possibly yourself) experience matters. Horses can be unpredictable, and working with them requires a unique set of skills. Your equine photographer should:

  • Be familiar with horse behaviour & their body language

  • Know how to create a safe, calm environment

  • Show a portfolio with a wide variety of sessions, locations, and conditions

  • Be insured & operating professionally & legally

You want to feel confident that they can adapt to different lighting situations, handle unexpected challenges & still deliver beautiful, high-quality images. As well as ensuring the most important aspect on shoot day; that everyone is safe & happy - Horses included! 

Black Background portait of a Friesian horse by West midlands based equine photographer Fiona Moore PhotographyFriesian horse portrait by Fiona Moore PhotographyBlack Background portait of a Friesian horse by West midlands based equine photographer Fiona Moore Photography

4. Location: Logistics Count

It’s also important to check where your photographer is based and whether they’re willing to travel. Some work within a specific region, while others will travel for sessions (often for an additional fee) like me!
If they’re outside of your area, ask if they offer sessions in your location during specific times of the year.

Some photographers also organize shoot days at specific venues or events, which can be a great way to book a session without extra travel fees.

Photograph of a girl and her grey connemara pony in blossom trees by West Midland based Equine Photographer Fiona Moore PhotographyEquine Portrait of a girl and her pony in Spring Cherry BlossomPhotograph of a girl and her grey connemara pony in blossom trees by West Midland based Equine Photographer Fiona Moore Photography

6. Budget: Know What You Can Spend

While it would be amazing to have an unlimited budget for beautiful portraits of you and your horse. The reality is, horse ownership comes with plenty of expenses already, so it is totally understandable that cost can be a big factor in your decision making.

Thankfully, there are photographers to suit a wide range of budgets, just make sure you’re comparing more than just price. look at what’s included in their photoshoot packages (like the number of edited images, travel fees, prints, etc.) and the overall quality of their work and the above aspects.

Quick Tip: Ask if they offer payment plans or mini photoshoot sessions if you’re looking for a more affordable option for  you & your horse!

Black background Photograph of a bay and chestnut horse touching noses, taken by Wes Midlands based Equine Photographer Fiona Moore Photography Black Background Portrait of two HorsesBlack background Photograph of a bay and chestnut horse touching noses, taken by Wes Midlands based Equine Photographer Fiona Moore Photography

Final Thoughts

Choosing an equine photographer isn’t just about finding someone who takes nice pictures—it’s about finding someone whose style you love, who understands horses, and who makes you feel confident and comfortable during the process, from start to finish.

Take your time, do your research, and trust your instincts.

A great photographer will help you create images that feel just as meaningful as the bond you share with your horse.

 

Photograph of two horses and owner during a sunset in summer, leaning on a fence post. Taken by West Midlands based Equine Photographer Fiona Moore PhotographyEquine Portrait with two horses and owner by fence postPhotograph of two horses and owner during a sunset in summer, leaning on a fence post. Taken by West Midlands based Equine Photographer Fiona Moore Photography

Feeling Inspired?

I am currently taking bookings from September onwards; if you think that I may be the Equine Photographer for you, click the link below to enquire! 

ENQUIRE HERE

 

Fiona Moore Photography
West Midlands Based Specialist Equine Photographer
Award Winning Equine Photographer available for Equine Photoshoot Sessions & Equestrian Brand/Business Photography.
  


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